WordPress is the most popular Content Management System (CMS) in the world, powering roughly 29 percent of all active websites. Yikes.
With numbers like those, it’s no surprise that WordPress crosses the minds of those who are choosing a CMS.
But, is WordPress robust enough for enterprise-scale projects? Sure, it’s highly versatile and can be used to build a range of digital experiences — but is that enough?
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Using Wordpress as an enterprise CMS? Here’s what you need to know:
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What is WordPress?
WordPress is, among other things, the most popular blogging software in the world. According to a 2018 survey, WordPress is the engine that drives more than 60% of the online sites that use any form of CMS.
Millions of sites from personal blogs to corporate online stores to major government resources, use WordPress as their primary content management tool. The software is open source with a plugin and templating architecture that’s fostered a large community of developers and designers to extend the functionality of the platform.
While WordPress powers the majority of websites, many don’t consider it a CMS, and it’s certainly not an enterprise-grade CMS.
Is WordPress (even) a CMS?
Ever since WordPress became such a popular blogging tool, arguments on both sides have sprung up as to whether or not it should be categorized as a CMS.
Those that believe WordPress is a CMS argue that the software fulfils the primary function of a content management system, in that it allows users to work with their online content, without the requirement for extensive (or any) coding skills.
The opposition argument stems largely from the software’s origins as a platform for personal blogging. Although WordPress has gone through several upgrades and revisions (currently Version 5 is the most widely used version), and despite its use by groups ranging from NASA to BBC America to TechCrunch, the naysayers argue that WordPress lacks many of the capabilities need as a “true” CMS, in whatever terms they choose to define it.
(Redditors LOVE to argue whether WordPress is even a CMS) Canon solution menu download mac.
..So, I need an enterprise CMS?
While businesses of all sizes need a system by which they can create, post, and update their online content, those needs for a small or medium-sized business (SMBs) are often much different than those for an enterprise-sized entity, both in terms of capabilities and in terms of sheer scale.
For instance, a small business that operates in a single location may not have the need for a multi-site, multi-language CMS that a major international enterprise would.
Not only do entities of different sizes have different needs for their content authors, but they also must meet different demands from their current and prospective customers.
A small business can use their CMS to target customers in their specific market or location, while an enterprise CMS must have the power to reach customers across the globe, at any time, on any device. This requires more advanced capabilities like extensibility, interoperability, and scalability that enterprise-grade software generally has.
What features are an enterprise CMS must have?
If you’re not sure what a step up from WordPress looks like, here are some key features, functions, and hallmarks of an enterprise CMS.
1. Headless content management
Enterprises are facing increasing pressure to support omnichannel digital experiences on a vast array of devices. A traditional CMS, even one that tacks on APIs and calls itself headless, won't cut it.
Enterprises need a true headless CMS that can store frontend agnostic content and enable marketing teams to optimize and deliver the content on whichever devices or channels their audience demands.
Can WP support headless?
While you could use the REST APIs WordPress provides as a headless solution, you’ll lose out on the themes and other presentation features that are a core competency of the platform. WordPress isn’t built from the ground up to provide a headless or hybrid CMS solution like many other platforms.
2. Multi-site management
Many enterprises have dozens or even hundreds of websites for different brands, global regions, or product lines.
Large companies need to manage all of these sites at a corporate level to maintain compliance standards and create a consistent overall message. Multi-site management lets marketers build, view, and edit every website from a single interface.
This makes quality control simpler to control and enables marketers to reuse content across sites for more efficient content creation. Free photo viewing software for mac.
Can WP support multi-site?
WordPress has a multi-site feature, but it’s not that simple to get started using because you’ll need to edit WordPress system files written in PHP. Multi-site also adds complexity to your WP installation, and many plugins may no longer be compatible.
3. Multi-tenancy
Maintenance and support are crucial to large enterprises that need guaranteed uptime and prompt security patches.
With multi-tenancy, the software for multiple clients is managed in one place by system administrators, so it streamlines ongoing maintenance and upgrades happen at the same time for everyone. Since updates are simultaneous, there's only one version of the software for tech teams to support, leading to shorter response times and better service.
Can WP support multi-tenancy?
Similar to multi-site, Wordpress can support multi-tenancy, but it’s not straightforward to set up and adds complexity to your WP architecture. Many SaaS solutions, on the other hand, provide multi-tenancy advantages out of the box.
4. Multi-tiered access privileges
An enterprise-level organization often requires multiple tiers of access privileges for specific tasks or types of content.
The enterprise CMS must not only allow administrators to specify which tasks each user is permitted to carry out within the system, but also which types of content and in which areas those users can work. These features are crucial for compliance, especially in industries that have strict regulations like healthcare and finance.
Can WP support multi-tiered access?
While WordPress has default roles for administrators, editors, authors, and other similar jobs, the platform doesn’t have out of the box functionality for permissions down to a granular level. Permission are only based on tasks or functions, not specific content.
5. Detailed analytics tools
A powerful enterprise CMS should also be capable of integrating with analytics tools like Google Analytics.
These tools can help content creators track which content generates the most traffic by location, time, or subject matter, as well as which devices the viewer uses to consume the content. Marketers can then see the data from these tools in their CMS dashboard and determine which types of content deliver the best results.s What They’re Not Telling You
Proceed with caution
Overall, WordPress is a solid choice for bloggers, freelancers or organizations that can get by with a simple website that’s not feature-heavy. Or, an organization that doesn’t mind allocating time, money and employees for the maintenance of their WordPress instance.
If that sounds like you, then give WordPress a go. If not, you should be considering SaaS solutions where the vendor carried the burden of maintenance, updates and back-end issues.
Got any good reasons to use WordPress as an enterprise CMS, or is SaaS the way to go? Talk to us in the comments below!
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